Ayrton Senna celebrating at the Monaco Grand Prix

Podium 1 Racing | Senna

Senna Edition Sims

Four purpose-built racing simulators inspired by the courage, precision, and enduring legacy of Ayrton Senna.

Photo: ASE / Norio Koike

About Senna Brands

A legacy that keeps moving forward.

Senna Brands is responsible for managing and developing the Senna and Senninha brands, connecting Ayrton Senna’s legacy with different audiences and generations around the world. Founded in 2020 by the three-time world champion’s family, the company operates as an integrated business platform focused on the development of licensed products, experiences, strategic collaborations, and tributes. With a direct presence in more than 70 countries, Senna Brands carries forward and preserves the driver’s journey and values.